Sometimes a first impression can also be a last impression. That's where a great conversion ready UX plays a vital role. In order to keep a user hooked to a website, it's very important to have an innovative design which is also user friendly at the same time. That's what our team kept in mind while designing the website of aspect ratio. And what we achieved? Well, experience it yourself at aspectratio.in.
Before building the castle, one has the make the layout. That's what wireframing is all about. Wireframing makes it quick and inexpensive to tweak or even overhaul a design at exactly the time when the client wants to do major changes and fine-tuning. Before starting the designing of the website, we wireframe it and share it with our clients in order to get them an idea of how the content structure is placed on each section of their website.
Typography is the bridge between the visual design and the written content. A good typography makes a website looks amazing. The color, size and shape of the font make a impression on the user's mind. We understand the brand and chooses the typography which goes with its personality
Some websites must look vibrant in color while some need to have a more formal outlook. We at Redbaton, understand each of our client's needs and go forward with the visual design. The website of Aspect Ratio, is aesthetically designed with white as the background and blue fonts and panels in order to portray a corporate image.
Icons reduces the cognitive load on user. It also breaks the monotony and gives the user a fresh experience. Icons should represent an idea and should be relevant with the website content. In Aspect ratio, we have used very interesting icons that convey data, insights and information which in a way speaks for the business of the client. We have used both static and animated icons in order to make the website visually more dramatic!
The benefit of having illustrations on your websites is unlike stock images which bore the users to tears, illustrations are more fun and are personalized just for the brand. Illustrations are modern form of art which make the users feel fresh and peppy. We always come up with creative illustrations that suits the concept, product and brand.
For Aspect Ratio, we created a special UX for Case Study. It's important for the users to know where you stand in the market. A case study with an interactive UX which makes the users come face to face with your work. With it's clear navigation and dynamic content the prospect client knows what to expect from Aspect Ratio
By using bootstrap framework we made sure that the developed website is 100% responsive and mobile friendly.