Branding for a medical device that let's you test your body at home.


The beginning of
personalised healthcare.

The inito brand is more than a name. It’s a set of values, attributes, and artwork that reflects the spirit of our company.
Using it consistently will reinforce our passion and commitment to providing a world class experience.


The story of our logo

We believe inito is the beginning of personalised healthcare.

As a brand we position ourselves between your devices and healthcare. It starts with the tap of your finger on your screen and it’s possibilities are endless.

The brand logo echoes these beliefs. It’s formed by the cohesive and unified design of a fingerprint and ‘i’. The ‘i’ stands for you as a consumer and for inito. The fingerprint adds on as a visual metaphor for our belief in personalisation.

Final logo design in monochrome

We crafted these beliefs into a symbol. A symbol that can be drawn by anyone. Recognized by anyone, anywhere.

Always give enough clearspace around the logo to ensure legibility, clarity and distinction


Design System

The inito brand system is made up of primary and secondary components that tell the story of technology empowering the world. They establish consistency across touchpoints for building brand recognition. They can be combined in a seemingly endless array, allowing our brand to adapt for the road ahead.



Inito uses Proxima Nova as its primary typeface and Myriad Pro as its secondary typeface. Any communication involving bold messages and headings uses Proxima Nova. Larger bodies of text, such as paragraphs, use Myriad Pro. Good typography plays a key role in communication, both internal and external. Clarity and consistency are essential to instill confidence and understanding across all channels.


Proxima Nova for headings

  • Extra Bold Italic
  • Bold Italic
  • Medium Italic


Myriad Pro for body copy
and paragraphs

  • Regular
  • Semi Bold
  • Bold


Meet Torea Bay,Viking,Grape.
These colors are to be used across Marketing and Design, to establish the brand identity.

Torea Bay

Hex Code: #2E307F

CMYK: C100 M98 Y16 K4


Hex Code: #3EA3CB

CMYK: C70 M20 Y10 K0


Hex Code: #414042

CMYK: C0 M0 Y0 K90



Icons serve as an extended part of the visual identity of the brand. They serve as an important visual aid in any graphical communication. Their primary funcation is to serve as a common visual language.



Across all communication, we incorporate an oval converging pattern. This helps focus attention onto specific parts of the artwork. It also helps build consistency across designs.


App Icon

The app icon is a key visual which is the most frequently used representation of our brand. There are only two variants of the app icon.


Visiting card



Brand Identity Extension

We have created artwork files to cover a basic range of potential use. These comply with the brand guidelines and help maintain consistency across mediums.




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(Or you can call us at +91 9717068953)