01Design - Digital-marketing Document
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Increasing CTRs. Without increasing spends.

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Defining a target Audience

SME owners who would want a new logo for their brand/company and arewilling to make a payment for it and not just looking for a free online service.

Initial Strategy & Optimization steps:

Across all the text ads, two things stood out:

IAd groups were set up based on:

Negative keywords like free, freelancer, cheap, samples etc were added across all campaign.

Over a period of 2 months, at the same online marketing spends we were able to boost up the Click-Through-Rates drastically:

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